83 is an incredible story about the Indian Cricket Team Captain’s belief and his leadership that made the entire team collectively BELIEVE in their World Cup Dream, that they went onto achieve something that seemed impossible.In a nation where a billion hearts beat for their love for cricket, brand 83 roots the Cricketing Emotion Of India and signifies the 1983 World Cup Glory which transformed cricket from a sport into a religion.

83 is positioned as a sports lifestyle brand that offers the community that loves Indian cricket. It is an opportunity to express their love for cricket through fashion, home, stationary, music and mobile accessories and other products.